Q & A with G Adventures Founder Bruce Poon Tip

For G Adventures founder Bruce Poon Tip, writing his first book was a labour of love—which is why the book nearly never made it to print.

“I pulled the plug twice. I was just like, ‘I can’t do this,’” he recalls. “It wasn’t just difficult writing—it was the emotional connection. Putting it all out there was very difficult.”

Surprisingly, Poon Tip isn’t talking about the emotional connection to writing about his travel experiences. Instead, Looptail: How one company changed the world by reinventing business is exactly what the title implies—decidedly a business book.

For those not familiar with Poon Tip’s business philosophy, to describe it as unorthodox would be an understatement. The company doesn’t have one CEO—it has hundreds. They don’t have a president, but they do have a mayor. There’s no need for a stuff human resources team when they have “the talent agency” and “the culture club.” It’s unconventional, but somehow it works—today, G Adventures offers more than 15,000 departures to more than 100 countries every year.

This month, Poon Tip spoke with Verge about his unusual approach to business and what the term “responsible travel” really means.

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